Piscina Barcelona Drives Industry Growth Through Wellness, Outdoor Living, and Innovation

From November 17 to 20, Piscina Barcelona will transform the Fira Barcelona’s Gran Via venue into a hub for knowledge exchange and trend analysis in the swimming pool, wellness, and outdoor living industries. Complementing its commercial offering, the event will feature a program of over 30 activities tackling key challenges such as public pool regulation, water and energy sustainability, digital transformation, sector professionalization, and connections with tourism, hospitality, and landscape architecture as drivers of industry growth.

The Piscina Barcelona 2025 agenda includes conferences, roundtables, presentations, business meetings, award ceremonies, and networking sessions. “At Piscina Barcelona, we aim not only to showcase the latest market innovations but also to create spaces for knowledge exchange and networking that foster sustainable growth across the entire value chain,” explains Ángel Celorrio, the event director.

In this context, technological innovation will be the focus of the Digital Transformation and Social Impact in Pools Sessions, organized by INDESCAT. These sessions will explore how emerging technologies such as artificial intelligence, digital twins, and gamification are optimizing aquatic facility management and enhancing user experience. The sessions will also highlight pools as environments that promote health, inclusion, and community cohesion.

Also returning to Piscina Barcelona is the Pool Horizons Summit, an international forum bringing together industry leaders to reflect on the social, educational, and cultural impact of pools in various contexts. The summit will feature speakers such as Eloi Planes (Fluidra), Patricia Abreu (APPAC), Emily McNeill (ISSA), Sabeena Hickman (PHTA), and Kevin Holleran (Hayward Holdings), among others. Success stories and initiatives in training, inclusion, and international collaboration will be presented.

Regulation and Industry Outlook

The event’s agenda also includes a session on regulation, sustainability, and new technical and management challenges for public-use pools. Discussions will address their role as essential infrastructure for health and social cohesion within the framework of the 2030 Agenda. Participants will include representatives from the Government of Catalonia, Action Waterscapes, and SiSSWA.

Additionally, the 2025 Spanish Pool Industry Barometer, developed by ASOFAP, will be presented, offering key economic results, market trends, and growth forecasts for the sector.

Professionalization and New Career Opportunities

ASOFAP will also host an informational session on obtaining the Professional Pool Maintenance Certificate, which will become mandatory in Spain starting January 2026.

Moreover, Piscina Barcelona will launch a Job Market Place in collaboration with Barcelona Activa, connecting sector companies with pre-selected candidates and facilitating interviews and hiring processes during the event.

Connection with Landscape Architecture

A major new feature this year is the event’s emphasis on the outdoor sector, directly linked to exterior space design and landscape architecture. As part of this initiative, Piscina Barcelona will host two sessions of the 13th International Landscape Biennial of Barcelona, bringing together global leaders in landscape design and architecture to discuss current methodologies and challenges in landscape intervention. Notable participants include Bruno Marques, Lisa Diedrich, Alexandra Tisma, Daniela Colafranceschi, and Jorge Carrión.

Piscina Barcelona will also host a technical session on smart water use in landscape projects, organized by the Spanish Association of Landscape Architects (AEP) in collaboration with Rain Bird. The session will feature a keynote by renowned landscape architect Henri Bava, founder of Agence TER, along with short presentations by expert professionals showcasing high-impact projects focused on water conservation and urban biodiversity. An exhibition will also display proposals from the TIP01 International Landscape Workshop, centered on regenerating landscapes affected by DANA storms.

Hospitality, Interior Design, and High Performance

The hotel industry and investment will take center stage in the roundtable “Pools, Wellness, and Outdoor: What Hoteliers Need and Value”. Speakers will include José María Rosell, CEO of Senator Hotels & Resorts; Meritxell Vilella, Marketing Director at Aqua Hotel Group; and Francisco Javier García Cuenca, Vice President of Magic Hotel Group. Bruno Hallé, Partner at Cushman & Wakefield Hospitality Spain, will moderate the discussion and interview Luis Rullan, Senior Director of Asset Management at Hotel Investment Partners.

The event will also host a networking session for interior designers, connecting specialized studios with outdoor sector suppliers. Another key networking event will be organized by the Women’s Network of the Pool and Spa Industry.

In parallel, high-performance sports will be featured in a session on the pools at the Sierra Nevada High-Performance Center and the Madrid center, designed as training laboratories.

Andalusia and Mexico: Opportunity Markets

Piscina Barcelona 2025 will include two thematic sessions focusing on key markets for the pool, wellness, and outdoor industries. The Mexico Day and Andalusia Day will showcase success stories and business opportunities in two regions known for their dynamic hotel, residential, and tourism sectors. In Mexico, discussions will cover the sector’s sustained growth and highlight innovative projects such as the Coyoacán Sports Center and the Fiesta Americana Cozumel Hotel. Andalusia will present its leadership in pool numbers, new residential developments, and hotel investment, with examples like Aqualand Torremolinos and the Kimpton Los Monteros Hotel.

Complementing these sessions will be the 7th International Business Meeting on Hospitality Design & Wellness, bringing together buyers and specifiers from Latin America, Europe, and the Middle East to share projects, needs, and trends in aquatic and wellness space design. This strategic forum will feature lectures, panel discussions, networking sessions, and pre-scheduled one-on-one meetings. Participants include representatives from Core Essence, Dusit Hotels & Resorts, Kempinsky, Maat Handasa, Puerto Los Cabos, Sordo Madaleno, and We Are Furtivo.

Finally, the event will host the award ceremonies for its competitions: the Wellness Experience Awards, the Piscina Barcelona Awards for best residential and public pool and most innovative product in sustainability and connectivity, the Outdoor Exterior Design Awards, and the International Student Competition in Architecture and Landscape Architecture. It will also host the EUSA Awards for the best European projects in the sector.

Barcelona. October 2025

Check out the ACTIVITY AGENDA here

PRESS ACCREDITATIONS here

Maria Dolors Herranz / Gloria Dilluvio
Tel. 93 233 25 41 – 21 72
mdherranz@firabarcelona.com
gdilluvio@firabarcelona.com