Alejandro Pizarro

APP President | Asociación de Profesionales de la Piscina de México (APP)

Sessions

10:45h

Presentation | Mexico Day

Mexico as an international market of opportunity

Patricia Abreu Asociación de Profesionales de la Piscina de México (APP) APP Commercial director Speaker

Alejandro Pizarro Asociación de Profesionales de la Piscina de México (APP) APP President Speaker

2025-11-18 10:45 2025-11-18 11:00 Europe/Madrid Mexico as an international market of opportunity Mexico’s dynamic pool industry offers a strategic entry point for companies aiming to expand into Latin America. In this session, Paty Abreu —Commercial Director of the Mexican Pool Professionals Association (APP)— will share a strategic overview of the main trends, challenges, and business opportunities shaping the growth of the Mexican market. From the rise in residential projects to the sector’s increasing professionalisation, the session will explore why Mexico has become a key destination for international solutions and technologies linked to wellness, sustainability, and innovation in the pool sector. International Business Center

Tue 18 10:45h - 11:00h International Business Center Pre-registration once accreditation to the exhibition has been completed

Alejandro Pizarro

Sessions

Mexico as an international market of opportunity

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