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    Adrià Llacuna

    Project Director | Market AAD
    Adrià Llacuna

    Biography

    Project Director at Market AAD. With a decade of experience in innovation consulting across international B2B industrial sectors, he promotes content focused on sustainability, digital transformation and social impact. He has participated in Piscina Barcelona’s innovation programmes since 2021 and in the global Pool Horizons initiative (2023–2025). In the 2025 edition, he leads and coordinates Mexico Day and Andalucía Day.

    Sessions

    11:00h
    Presentation | Andalusia Day

    Institutional Presentation: Andalusia, a Region of Opportunity

    Adrià Llacuna
    Adrià Llacuna Market AAD Project Director Speaker

    2025-11-17 11:00 2025-11-17 11:15 Europe/Madrid Institutional Presentation: Andalusia, a Region of Opportunity Andalusia is presented as a strategic territory for the growth of sectors linked to wellness, tourism, and innovation. This institutional session will offer an overview of the region’s economic potential, business support policies, and collaboration opportunities that make Andalusia an attractive ecosystem for investment and project development. International Business Center
    Mon 17 11:00h - 11:15h International Business Center Pre-registration once accreditation to the exhibition has been completed
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    12:00h
    Round table discussion | Andalusia Day

    Closing Round Table: The Role of the Pool Sector in the Region’s Future

    Adrià Llacuna
    Adrià Llacuna Market AAD Project Director Chair
    Antonio Díaz Bonilla
    Antonio Díaz Bonilla Baeza Pool Market Manager Speaker
    Marcos Merino
    Marcos Merino El Equipo Creativo Project Director Speaker

    2025-11-17 12:00 2025-11-17 12:15 Europe/Madrid Closing Round Table: The Role of the Pool Sector in the Region’s Future The closing session will bring together all participating speakers for a joint reflection on the present and future of the pool sector in Andalusia. The roundtable will explore the industry’s strategic role in areas such as tourism, urban development, wellness, and sustainability, while also highlighting its contribution to economic growth, innovation, and the region’s international positioning. International Business Center
    Mon 17 12:00h - 12:15h International Business Center Pre-registration once accreditation to the exhibition has been completed
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