Patricia Abreu
APP Commercial director | Asociación de Profesionales de la Piscina de México (APP) Mexico
Biography
Executive with over 20 years of experience in commercial management, operations, brand development, franchising, and business associations. Her career spans key sectors such as beauty, consumer goods, and professional education, leading initiatives in international expansion, strategic negotiation, project development, and institutional strengthening.
Since 2022, she has served as Commercial Director of the Asociación de Profesionales de la Piscina (APP), promoting sector integration and positioning Mexico as a key market for the pool industry in Latin America.
Sessions
10:45h
Presentation |
Mexico Day
Mexico as an international market of opportunity
Alejandro Pizarro
Asociación de Profesionales de la Piscina de México (APP)
APP President
Speaker
Patricia Abreu
Asociación de Profesionales de la Piscina de México (APP)
APP Commercial director
Speaker
15:25h
Round table discussion |
Pool Horizons
Mexico’s diving culture: Chasing a dream
Jaime Ramírez
Fluidra
CEO, Fluidra
Speaker
Patricia Abreu
Asociación de Profesionales de la Piscina de México (APP)
APP Commercial director
Speaker
