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    Track: Success stories

    Tue 18
    10:45h
    Presentation | Mexico Day

    Mexico as an international market of opportunity

    Patricia Abreu
    Patricia Abreu Asociación de Profesionales de la Piscina de México (APP) APP Commercial director Speaker
    Alejandro Pizarro
    Alejandro Pizarro Asociación de Profesionales de la Piscina de México (APP) APP President Speaker

    2025-11-18 10:45 2025-11-18 11:00 Europe/Madrid Mexico as an international market of opportunity Mexico’s dynamic pool industry offers a strategic entry point for companies aiming to expand into Latin America. In this session, Paty Abreu —Commercial Director of the Mexican Pool Professionals Association (APP)— will share a strategic overview of the main trends, challenges, and business opportunities shaping the growth of the Mexican market. From the rise in residential projects to the sector’s increasing professionalisation, the session will explore why Mexico has become a key destination for international solutions and technologies linked to wellness, sustainability, and innovation in the pool sector. International Business Center
    10:45h - 11:00h International Business Center Pre-registration once accreditation to the exhibition has been completed
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    11:00h
    Presentation | Mexico Day

    Renovation Project of the Grand Fiesta Americana Cozumel Hotel

    2025-11-18 11:00 2025-11-18 11:15 Europe/Madrid Renovation Project of the Grand Fiesta Americana Cozumel Hotel   International Business Center
    11:00h - 11:15h International Business Center Pre-registration once accreditation to the exhibition has been completed
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    Wed 19
    16:00h
    Presentation | Best Cases from High Yield Centres

    The high-performance sports swimming pools of the Sierra Nevada High-Performance Center and the Madrid High-Performance Center

    Jesús del Barrio Díez
    Jesús del Barrio Díez Consejo Superior de Deportes Chief Architect of the Sports Architecture Department Speaker
    Blanca de la Fuente
    Blanca de la Fuente Head of the Sports Performance Analysis Department. Sierra Nevada High Performance Centre Speaker

    2025-11-19 16:00 2025-11-19 17:00 Europe/Madrid The high-performance sports swimming pools of the Sierra Nevada High-Performance Center and the Madrid High-Performance Center
    The design of the CARD Sierra Nevada pool responds to the altitude conditions and the objective of creating a laboratory pool focused on altitude training, effort control and swimmer performance. It is specifically designed for biomechanical monitoring of swimming in order to achieve optimal training results. The project was developed in collaboration with high-level swimming coaches. Recently, adaptations have been made to improve the environmental conditions of the pool.

    The pool in Madrid follows the same concept, without the altitude requirements. It is a space where new training techniques and technological support tools for swimmers are developed.
     Outdoor & Wellness Experience room
    16:00h - 17:00h Outdoor & Wellness Experience room Public access
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    Pool, wellness and outdoor: this edition is packed with innovations

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