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Track: Success stories

Tue 18

10:45h

Presentation | Mexico Day

Mexico as an international market of opportunity

Patricia Abreu Asociación de Profesionales de la Piscina de México (APP) APP Commercial director Speaker

2025-11-18 10:45 2025-11-18 11:00 Europe/Madrid Mexico as an international market of opportunity Mexico’s dynamic pool industry offers a strategic entry point for companies aiming to expand into Latin America. In this session, Paty Abreu —Commercial Director of the Mexican Pool Professionals Association (APP)— will share a strategic overview of the main trends, challenges, and business opportunities shaping the growth of the Mexican market. From the rise in residential projects to the sector’s increasing professionalisation, the session will explore why Mexico has become a key destination for international solutions and technologies linked to wellness, sustainability, and innovation in the pool sector. International Business Center

10:45h - 11:00h International Business Center Pre-registration once accreditation to the exhibition has been completed

11:00h

Presentation | Mexico Day

Renovation Project of the Grand Fiesta Americana Cozumel Hotel

Víctor García Luna Grupo Posadas Deputy Director of Engineering and Human Safety, Grupo Posadas Speaker

2025-11-18 11:00 2025-11-18 11:15 Europe/Madrid Renovation Project of the Grand Fiesta Americana Cozumel Hotel The Grand Fiesta Americana Cozumel Hotel is undergoing an ambitious renovation to meet the evolving expectations of today’s travelers. This session will present the resort’s comprehensive transformation from both a technical and operational perspective, with a focus on the redesign of its outdoor areas, pool zones, and wellness spaces — all key to strengthening its position in the Mexican Caribbean. International Business Center

11:00h - 11:15h International Business Center Pre-registration once accreditation to the exhibition has been completed

Wed 19

10:00h

Round table discussion | Solutions for Rainwater Harvesting

Rainwater harvesting systems: an opportunity to optimize water use in swimming pools

Agustí Ferrer ASOFAP General Director of ASOFAP Chair

David Gimenez Member of the w.g. ASOFAP – AQUA ESPAÑA for the use of rainwater in the swimming pool Speaker

Silvia Gonzalez Coordinator of the AQUA ESPAÑA Sectoral Commission on Greywater and Rainwater Speaker

Victor Saiz Member of ASOFAP and Manager of LEGALIZA TU PISCINA Speaker

2025-11-19 10:00 2025-11-19 11:00 Europe/Madrid Rainwater harvesting systems: an opportunity to optimize water use in swimming pools

ASOFAP, as the leading association of the pool industry, has identified a growing interest in rainwater harvesting solutions for swimming pools. Yet, many professionals are still unfamiliar with these systems and the regulations that apply to their installation.

This session will explore the potential of rainwater harvesting systems to take a further step toward optimizing swimming pool water consumption, and will provide insights into the legal framework that ensures their correct and safe implementation.

International Business Center

10:00h - 11:00h International Business Center Public access

16:00h

Presentation | Best Cases from High Yield Centres

The high-performance sports swimming pools of the Sierra Nevada High-Performance Center and the Madrid High-Performance Center

Blanca de la Fuente Head of the Sports Performance Analysis Department. Sierra Nevada High Performance Centre Speaker

Jesús del Barrio Díez Consejo Superior de Deportes Chief Architect of the Sports Architecture Department Speaker

2025-11-19 16:00 2025-11-19 17:00 Europe/Madrid The high-performance sports swimming pools of the Sierra Nevada High-Performance Center and the Madrid High-Performance Center

The design of the CARD Sierra Nevada pool responds to the altitude conditions and the objective of creating a laboratory pool focused on altitude training, effort control and swimmer performance. It is specifically designed for biomechanical monitoring of swimming in order to achieve optimal training results. The project was developed in collaboration with high-level swimming coaches. Recently, adaptations have been made to improve the environmental conditions of the pool.

The pool in Madrid follows the same concept, without the altitude requirements. It is a space where new training techniques and technological support tools for swimmers are developed.

Outdoor & Wellness Experience room

16:00h - 17:00h Outdoor & Wellness Experience room Public access

Track: Success stories

Mexico as an international market of opportunity

Renovation Project of the Grand Fiesta Americana Cozumel Hotel

Rainwater harvesting systems: an opportunity to optimize water use in swimming pools

The high-performance sports swimming pools of the Sierra Nevada High-Performance Center and the Madrid High-Performance Center

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