Mexico as an international market of opportunity

Mexico’s dynamic pool industry offers a strategic entry point for companies aiming to expand into Latin America. In this session, Paty Abreu —Commercial Director of the Mexican Pool Professionals Association (APP)— will share a strategic overview of the main trends, challenges, and business opportunities shaping the growth of the Mexican market. From the rise in residential projects to the sector’s increasing professionalisation, the session will explore why Mexico has become a key destination for international solutions and technologies linked to wellness, sustainability, and innovation in the pool sector.