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    Track: Business

    Tue 18
    10:45h
    Presentation | Mexico Day

    Mexico as an international market of opportunity

    2025-11-18 10:45 2025-11-18 11:00 Europe/Madrid Mexico as an international market of opportunity Mexico’s dynamic pool industry offers a strategic entry point for companies aiming to expand into Latin America. In this session, Paty Abreu —Commercial Director of the Mexican Pool Professionals Association (APP)— will share a strategic overview of the main trends, challenges, and business opportunities shaping the growth of the Mexican market. From the rise in residential projects to the sector’s increasing professionalisation, the session will explore why Mexico has become a key destination for international solutions and technologies linked to wellness, sustainability, and innovation in the pool sector. International Business Center
    10:45h - 11:00h International Business Center Public
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    11:15h
    Presentation | Mexico Day

    Sustainability Project of the Coyoacán Aquatic Center

    2025-11-18 11:15 2025-11-18 11:30 Europe/Madrid Sustainability Project of the Coyoacán Aquatic Center   International Business Center
    11:15h - 11:30h International Business Center Public
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    12:00h
    Networking meeting-by invitation only | 7th Business Meet-up Latam-Europe-Middle East

    7th Business Meet-up Latam-Europe-Middle East

    2025-11-18 12:00 2025-11-18 14:30 Europe/Madrid 7th Business Meet-up Latam-Europe-Middle East We are holding a new edition of the event that, since 2015, has brought together the supply and demand sides of the markets with the greatest growth potential, and we will be focusing on Latin America, the Caribbean, Europe and the Middle East. A space to share knowledge, create experience, stimulate inspiration and generate new collaborations and business opportunities. International Business Center
    12:00h - 14:30h International Business Center By invitation only
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    15:00h
    Round table discussion | Hotel investment Panel Discussion

    Discussión 1: Hospitality and investors: Pools, wellness, and outdoor: what hoteliers need and value”

    José María Rosell
    José María Rosell Senator Hotels & Resorts CEO of Senator Hotels & Resorts Speaker
    Bruno Hallé
    Bruno Hallé Cushman & Wakefield Hospitality Partner at Cushman & Wakefield Hospitality Spain Chair
    Meritxell Vilella
    Meritxell Vilella Marketing Director at Aqua Hotel Group Speaker

    2025-11-18 15:00 2025-11-18 15:45 Europe/Madrid Discussión 1: Hospitality and investors: Pools, wellness, and outdoor: what hoteliers need and value” In this round table, we will engage with industry professionals to explore their product-related needs and the most in-demand solutions in the market. We will also address key topics such as the economic impact of this type of infrastructure and customer satisfaction. A must-attend session to gain valuable insights into the consumer’s perspective. International Business Center
    15:00h - 15:45h International Business Center Public
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    15:45h
    Interview | Hotel investment Panel Discussion

    Discussion 2: Bruno Hallé interviews Alfredo Bataller, CEO of Sha Wellness Clinic

    Bruno Hallé
    Bruno Hallé Cushman & Wakefield Hospitality Partner at Cushman & Wakefield Hospitality Spain Chair
    Luís Rullan
    Luís Rullan Senior Director at Hotel Investment Partners (HIP) Speaker

    2025-11-18 15:45 2025-11-18 16:15 Europe/Madrid Discussion 2: Bruno Hallé interviews Alfredo Bataller, CEO of Sha Wellness Clinic   International Business Center
    15:45h - 16:15h International Business Center Public
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    Pool, wellness and outdoor: this edition is packed with innovations

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